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Instead, what we see in the "fine-structure constant" are musings about the unification of physics and mathematics that I sympathize with but how they're presented as exact science is just plain silly; plus truly crackpot numerology about the derivation of the fine-structure constant of electromagnetism, α≈1/137.035999, from some purely and canonical mathematical operations that "renormalize" π to a "ž" ("zh") written in the Cyrillic script, i.e. "Ж". ;-) I actually wanted to use a Cyrillic letter in a paper, too. And this is the most playful and original one. Sorry, Prof Atiyah, but that made me laugh out loud – and your comments about the "well-known Russian letter" in the talk escalated my laughter, and probably those of many who understand or who can read Russian just fine.

Там русский дух, там Русью пахнет! А чо это сразу Ж? Это как Мэ и Жо? :-)))